Blog

April 25th, 2016

2016Apr25_InternetSocialNetworkingAndReputationManagement_A500+ LinkedIn connections can open doors. It can lead to more business, new clients, and provide social proof to yourself or organization. However, getting to 500+ connections can seem like a daunting task, especially if you have a business to run. So how can you break through and become a LinkedIn power networker? Here are a few tips to get you to 500+.

Network every day

If you’re struggling to grow your LinkedIn network, you may not be spending enough time on the platform. If you want to become a power player, you need to use the social network often. So dedicate 15-30 minutes a day to network on LinkedIn, and make it a goal to reach 500+ connections.

Join and participate in groups

Utilizing LinkedIn groups presents an opportunity to meet other professionals (and eventually add them as connections) as well as learn and share valuable advice. The point is not to just join a group, but actively participate in them. This requires a degree of focus and smart selection.

How many groups should you join? Shoot for around ten. This will ensure you have time to participate in each group and connect with its members. As for the groups you join, you’ll obviously want to join those in your industry, but you should also diversify. So choose five within your industry and five that relate to your other interests or provide you an opportunity to learn from its group members. Some suggestions to consider are an alumni group for your university, groups that represent causes/charities you care about, and groups that relate to a new skill you’re hoping to learn. Obviously, all the groups you join need to be active. If members only post in a group once a week, this is a red flag to avoid joining.

Once you’ve joined, you should spend some time each day contributing in at least five of your ten groups. You can ask questions, provide advice, or share valuable articles or original content you’ve created. Once you’ve developed a rapport with group members, you’ll have an easy, non-awkward way to connect with them.

Personalize your “Connect” request

The less you know a person, the less likely they are to connect with you if you send a generic connection request. You know the one: “I'd like to add you to my professional network on LinkedIn.”

Many people will simply ignore requests like this. This is why it’s important to include a quick note that either refreshes that person’s memory of you, mentions a common interest or connection you might share, or simply introduces yourself and your reason for connecting. The more personal your note the better.

Use keywords in your profile

Just like Google, Bing and the other search engines, keywords help you get found on LinkedIn. Plant these keywords in your professional headline, profile summary, and skill endorsement section. How do you know what keywords to use? Think about what you want yourself or your business to be endorsed for. What skills do you have to offer your clients? For example, if your business specializes in web solutions, some keywords you may think about using would include SEO or “web content”. As for your skills, be careful not to choose keywords that are too narrow. For example if your business is in the financial services and tax preparation industry, don’t use the names of niche tax solutions you specialize in like “estate taxes” or “small business taxes” as your endorsed skills. Instead, choose more general words like “tax preparation”. By doing this, your connections will be more likely to endorse you as it’s a broader category.

By following these tips and spending at least 15 minutes a day on LinkedIn, you’re sure to see the number of connections you have grow. And the more connections you make, the less work you’ll have to do to grow your network as more and more people will send you connection requests instead. This will provide more business opportunities and chances for you to meet new clients. If you’d like more ideas how to improve your social media efforts, feel free to email or give us a call.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 19th, 2016

2016Apr19_VoIP_AYou’ve likely heard of VoIP: the innovative telephony solution that can dramatically cut costs and replace your traditional phone line. While it may sound appealing, you might have a few reservations. What if the call quality isn't up to par? What if your staff is confused by the technology? What if you have to deal with the complexity and costs of installing an additional network? These are all assumptions that hold little truth. Here’s how you can avoid them, and ensure you get the most out of your VoIP service.

Use the same network for voice and data

A popular reason many businesses choose VoIP is to cut costs, which is exactly why you should run voice and data on the same network. Running them separately will significantly increase set up and running costs. And doing so will add an extra layer of complexity to your business that is completely unneeded. Regardless, choosing to combine your voice and data does take a bit of thought to ensure you don’t bump into unnecessary issues. So ask your provider the following questions before getting started:
  1. Will you be able to scale the service as needed?
  2. How much bandwidth will you need to cover both data and voice? Does your business have enough?
  3. Can you make modifications to the network?

Prioritize voice communication

VoIP saves you money. But you don’t want to do so at the cost of the integrity of your business. If you have unreliable voice communications with clients and colleagues, this can tarnish your reputation. This is why voice needs to take priority on your network over applications and other Internet activity if a bottleneck occurs. You can do this by setting the QoS (Quality of Service) on your router to prioritize voice and VoIP traffic. This can help provide clear voice communications without lag or interruption.

Provide comprehensive staff training

As with most technologies, VoIP has a learning curve. While many business owners are happy to give a few quick tips to their employees along with a brief manual, the training often stops there. However, what if your employees encounter problems with the technology while they’re on the phone with a customer? With proper training you can avoid such scenarios. What’s more, your training also gives you an opportunity to share some of the more advanced features VoIP has to offer such as in-call coaching, hot desking, and call screening.

To ensure your staff can maximize their VoIP experience, your training should include the basics of how the software, hardware and data flow operates. You should also include the procedures to take when encountering a problem with the technology and how your voice and data staff can work together for optimum VoIP performance. Once you’ve done that, don’t forget to test your employees on what they’ve learned and answer any and all questions they may have.

VoIP presents a unique opportunity for your business to gain a more advanced telephony solution while cutting costs. Call quality does not have to take a hit. If you’d like to learn more about how VoIP can improve your business, call us now.

Published with permission from TechAdvisory.org. Source.

Topic VoIP
April 5th, 2016

2016Apr5_Facebook_AYour news feed is about to get a lot more expressive, thanks to Facebook reactions. Aside from ‘Liking’ a status update, you now have five more options to express what you feel about a post. The new feature not only makes it easier for you to appropriately react to a piece of bad news but it also provides you with exciting ways to manage your business’s social media page. So how can you use Facebook reactions effectively? Here are a few ways you can use the new emojis to your advantage.

Ask your audience for reactions

Sometimes, audiences won’t know how to react to your posts. You can point them in the right direction by giving call to ‘reaction’ phrases like “Did you learn something new? Give us a ‘wow’ by hovering over that like button”.

As Facebook reactions are a relatively new feature, you can increase the total engagement of your posts by simply asking your fans to use one of the six available expressions on your post. This will not only increase your overall engagement and reach but will also give your fans the opportunity to learn about the new Facebook reactions.

Soften the blow of negative reviews

If your service ever experiences any technical difficulties, reactions can be a lifesaver. Back when there were no Facebook expressions, people would often resort to negative comments or trolling when they are unhappy with a particular post. This could lead to a toxic page environment and may encourage others to do the same or even unfollow your page entirely. With Facebook reactions, you can minimize the effect of negative reviews with a more innocent ‘angered’ or ‘saddened’ emoji. Overall, this looks better on your page rather than lines of nonsensical text in all caps.

Gain more visibility with your page

Commenting and reacting to other local pages on your business’s Facebook account increases your chances of being discovered by potential customers. And, as an added benefit, engaging with other local pages can encourage them to return the favor.

Use reactions as constructive feedback

Facebook reactions add an extra level of depth to measuring how well your posts are doing. Before, more likes would mean more engagement. But now, reactions show that people are invested in your content.

What’s more, you can now measure what people feel about your content. This allows you to tailor your next post so that it gets the most engagement. For instance, if you notice that people are leaving more ‘Haha’ reactions to your posts, then this could suggest that your audience engages with your posts if they see more humor included in your content.

Check out your competition

You should note that page posts are public and can be see by anyone, even those who haven’t liked your page yet. This also means you can review your competitor’s posts and find out how people are reacting to their posts. This is valuable information to gauge what type of content, announcements, or status updates work for your target audience. Or if you find that your competitor is only getting likes rather than reactions, you can try experimenting with creative posts to get people to engage with your content instead.

Facebook reactions create a new and exciting way for people to express how they feel about certain posts. While some social media marketers would not pay too much attention to this feature, focusing on reactions can give you an edge when it comes to measuring how your target audience feels about your service. So the next time you’re going to make a new post, consider some or all of these tips to make the most out of those Facebook emojis.

Need more advice on managing your Facebook page? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
March 30th, 2016

2016Mar30_VoIPGeneral_AVoIP has been a popular communications solution for many small businesses for quite some time now, simply because doing business over any IP device is a whole lot easier compared to using a traditional phone. However, did you know that your VoIP service offers useful features you may not even know about? Here are some to take note of to save yourself the trouble of doing things the old-fashioned way.

Busy lamp field

Nothing too fancy about this one. The busy light simply notifies you when people can’t take your call and frees up some time to wait for them or call someone else. With this feature, you avoid disrupting someone from an important phone call. It also saves you time from walking across the office just to see that the person is already occupied with another call.

In-call coaching

If you would like to give your employees some training on how to speak with clients over the phone, you can now do it virtually. Using add-on services like barge and whisper, you can help point your employees in the right direction when they’re dealing with a client. Barge enables you to silently monitor your employee’s phone conversation with a customer. While whisper allows you to provide comments on how your employees are doing while they are on call and without the customer knowing that you’re there coaching your staff.

Hot desking

With hot desking, you can potentially take calls from any IP phone without having to be at your desk. Imagine, for example, you’ve been transferred to a new office for a few days and can’t be bothered to set up a new IP phone. Hot desking solves that by transferring your phone preferences over to another IP device -- meaning, your voicemail, speed dials, number extension, and other customized settings can be accessed wherever you happen to be working from.

Hold Music

Sometimes what determines whether or not a client is willing to be put on hold is if the music is entertaining enough to keep their ear on the phone. Certain VoIP services allow you to customize your hold music so your customers will no longer have to listen to cheesy background music.

Hidden conferencing features

Many companies go to VoIP providers because it’s a cheap service that reduces the need to travel to meetings. However, a lot of people don’t use the other features that can help make a video meeting operate more efficiently. In the same call, you can mute other people, organize internal voting systems, and more.

Hands-free dialing

Hands-free dialing saves you from having to look someone up in your phonebook. This feature adds a button above someone’s email address that will let you call that person. From here you can redirect the call to your phone or better yet, connect with your clients over a video conference.

Call screening

Often a forgotten feature that is provided by many VoIP services, call screening displays the caller ID on your device and allows you to take whatever action you’d like before picking up the call. If you are getting a personal call you can simply choose to transfer the call over to your cell phone. Alternatively, you can also choose to hang up if it’s someone you don’t want to talk to.

Click-to-call

Click-to-call is a website widget that allows your website visitors to call you by simply clicking on a button on your page. This helps make call to actions effortless for the visitor since they don’t have to physically dial your number on their phone. You risk losing potential customers who don’t want to look at your contact us page to access your services. With click-to-call, they only have to tap on their smartphone to get a hold of you.

Analytics

Nowadays, cloud-based VoIP services excel in providing you with methods to analyze your data usage. It can show you a database of who is calling you the most, who you’re calling the most, a geographical distribution of your customers, and cost. With this data you can choose to focus more of your company’s efforts into a particular client or customer.

The next time you wonder if there is an easier way to do something when you’re in a phone call, take comfort in the fact that there are several features that can really make organizing your communications systems a lot easier. Consider using some or all of these features to get the most out of the VoIP service you paid for. To know more about the latest in VoIP trends and services, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic VoIP
March 14th, 2016

2016Mar14_SocialMedia_AAs a small business owner, you only have so many hours in the day, and managing your social media accounts is likely at the bottom of your to-do list. But while it can be easy to simply put off those social media updates, you know in the back of your mind your business can surely benefit from them. They can help you gain new customers and increase profits in the process. So how can you find the time to get it done? These 10 tools can help you better utilize your social media marketing time, and help produce more results.

Headlines

Let’s face it, most small business owners are not experts at writing compelling headlines. Thankfully, there are several social media tools that can help you get it right. Here are two of them.
  • Headline Analyzer - When it comes to spurring people to action, appealing to emotions can be very effective. This free tool analyzes and scores the emotional aspect of your headline and then informs you of which emotions are being communicated the loudest.
  • Optimizely - It’s one thing to hear a so called expert claim that a specific type of headline will work, and it’s another to see it for yourself. This tool enables you to A/B test your headlines, images or variations of them to see which are most effective.

Content Generation

When you’re generating new blogs, marketing messages and other content on a regular basis, sometimes the creative juices run dry. This is where these three tools can come in handy.
  • Portent - Whether it’s blogs, memes, videos or other social content, Portent provides easy idea generation. Simply enter a subject you want to create content for, and Portent will give you some ideas.
  • Hubspot Blog Topic Generator - Similar to Portent, but for blogs only. Enter three topics into this tool, and it will instantly give you a week’s worth of blog titles to write about.
  • Banner Ads Creator - Creating an effective ad can be a real pain in the rump. But this easy-to-use tool enables users to generate ads almost effortlessly in a matter of minutes. Use it to create ads for Facebook, Twitter, YouTube, your website and more.

Management

Perhaps the most difficult part of social media marketing is the management aspect of it. These tools will help you be more efficient with your time and create maximum impact.
  • Social Rank - Curious to know which of your followers are most engaged? Well, now you can with Social Rank. This nifty tool enables you to identify, manage and organize your followers on Instagram and Twitter.
  • Riffle - Mingling with influencers can have a huge impact on the number of your followers. While doing that may sound easier said than done, this tool enables you to do just that. Riffle will help you find and connect with social influencers on Twitter, and engage with them when they’re active on the platform.
  • Hootsuite - How would you like to manage all your social media accounts from one location? That would probably save a lot of time, right? Hootsuite offers just that, and enables you to grow your brand by allowing you to schedule updates and engage with your audience from a single platform.

Video and Images

What many consider the bane of social media marketing, finding affordable images and videos on a weekly basis can be both frustrating and costly. These two tools will hopefully make your efforts a bit easier.
  • Unsplash - This tool gives you free access to thousands of high resolution photos that you can use however you please. And to ensure there is an influx of fresh new images to choose from, the service adds 10 new photos every day.
  • Mazwai - To go along with your free images, how about some free video? That’s exactly what Mazwai does, offering you the ability to download videos under the free creative common license. All you need to do is credit the video producer, and then you are allowed to use the footage.
We understand that for the small business owner, social media marketing can seem like a monumental chore, and we hope these tools will help make it a smoother process. If you need any advice or assistance with your own social media marketing, give us a call today.
Published with permission from TechAdvisory.org. Source.

Topic Social Media
March 9th, 2016

2016Mar9_VoIPGeneral_ALet’s face it; your office landline is a thing of the past. As the means of communication becomes more digitalized, Voice over IP (VoIP) services is rapidly taking over. Gone are the days when you would miss an important call and not even be aware of it. In fact, VoIP systems have become such a popular and cost-effective means of communication that businesses have started to install these technologies in the workplace. So what do you have to consider before implementing your own VoIP system? Here are some things to look out for.

Flexibility or ease-of-use?

Choosing between a hosted or managed VoIP setup depends on the type of service your company is willing to pay for. Would you prefer flexibility or accessibility?

Managed VoIP means that your company is in charge of managing and maintaining the on-site system. While initial costs are generally greater due to hardware and maintenance fees, when it comes to managing your own telecommunications network, a managed VoIP system provides your business with more versatility and control.

On the other hand, with hosted VoIP systems, you leave the cost of new hardware and the maintenance of the telecommunications network entirely to a third party. This also frees your company from the burden of having to monitor and update your own telecommunication technologies. For many small businesses a hosted VoIP option is the more attractive choice as you only pay for the services you use from your hosted service provider, and these initial fees tend to be lower than the alternative.

Do you want to be more technically involved?

Deciding between a managed VoIP system and a hosted one depends on how much you are willing to be involved in the management and maintenance of your VoIP setup. Generally, many companies with limited IT knowledge tend to take the hosted VoIP option while those who have more resources to customize their own telecommunications network are more willing to go with an on-site VoIP setup.

Have you considered mobile VoIP systems?

With VoIP systems, telephony is no longer bound to a specific phone network. Modern employees now have a multitude of communication tools to choose from all while accessing them anytime and anywhere. Choosing VoIP systems that offer mobile integration can provide your workers with the ability to access video conference calls and answer direct calls even when they are not in the office.

Does your business intend to expand?

When choosing the right VoIP system, you have to make sure that the service provider can complement your company’s plans for growth. With so many mobile devices being made, selecting a VoIP service that is compatible with the latest technologies can keep you ahead of the game.

Cloud-based solutions can help ease your expansion plans because these services will constantly update your telecommunications network for you. This means you never have to worry about your technology falling behind in functionality.

Check your internet connection

Regardless of which VoIP provider you choose, it is important to note that a strong and stable internet connection is necessary in order to support your communications network.

Before purchasing from a specific VoIP provider, you should find out if your company requires a dedicated broadband or leased lines. While leased lines provide voice quality, opting for dedicated broadband services offer higher internet speeds.

How much does it cost?

An important point to consider for your business is how much you are willing to pay for a specific VoIP system. Firstly, check how much the hardware and installation of the service costs. Then look at how much a provider will charge for managing, updating and maintaining your telecommunications system.

Finally, make sure that a VoIP provider’s services meet your company’s communication needs. If the VoIP provider is offering a bundle of services that your company might not even require, then it might be in your best interest to choose a different provider that charges more affordable rates.

While picking and deploying VoIP systems can seem like a daunting task, they have become vital tools for any good business to function. If you are planning to install a new VoIP system, consider some or all these factors to ensure you’ve made the right decision. And of course, if you’re looking for a provider, our experts are happy to help in any way possible.

Published with permission from TechAdvisory.org. Source.

Topic VoIP
February 19th, 2016

2016Feb19_VoIPGeneral_AYou may be thinking about replacing your traditional phone system with VoIP. But you have some reservations. How does VoIP work? Is it really a reliable service? Do the cost savings really live up to the hype? If you’re unfamiliar with VoIP, there are some alternative, low-cost options available for you to test out beforehand. So without further ado, here are four VoIP apps you can try before installing a full blown system in your business.

WhatsApp

The increasingly popular WhatsApp provides more than just text chats between users. There is also an call option, the equivalent of VoIP calls with the option of using video. So if you’re texting with a business colleague, friend or spouse, and need to communicate more clearly or face-to-face, you can easily switch your text chat to a more personal voice or video one. WhatsApp texting and VoIP service is free to download and use, and is available for all major smartphones.

Skype

Even seldom Internet users and the non-tech savvy are likely to be familiar with Skype. This VoIP trailblazer was allowing users to place calls over the Internet long before many even knew what VoIP was. But for those who are unfamiliar with this service, Skype users can place voice or video calls to other Skype users for free. You can also call a landline or mobile that doesn’t use the app for a very small fee. As for new changes, you can now conduct conference calls with the group video calling function that Skype has recently added.

Viber

Like Skype, you can use this service to place free VoIP calls to other Viber users. You can also call non-Viber users for a low fee, which is usually less than most cellular service plans. And because Viber is primarily a mobile app, it also has some nice benefits if you’re using it on your cell. Unlike other free VoIP services, Viber doesn’t require a username. Instead, you simply use your cell number as an identifier, which makes it easy for you to call contacts on your phone. What’s more, it also doesn’t eat up a large amount of data per call, only using 250KB per minute.

Viber is available for iOS, Android, and Windows Phone devices, and requires no registration to use the app.

Google Hangouts Dialer

If you’re a Google Apps user, you’re likely familiar with Hangouts. What you may not know, however, is that you can install an app, Hangouts Dialer, that enables VoIP calls. Once Dialer is installed to the Hangouts app, you can use it to call any phone number in the world, including landlines. Best of all, most calls to Canada and the US are free.

For business owners who are a bit tentative of VoIP, these four apps will give you an easy opportunity to test the waters. If you have any VoIP questions, or are ready to start saving money and install a VoIP system in your business, call us today.

Published with permission from TechAdvisory.org. Source.

Topic VoIP
February 17th, 2016

2016Feb18_MicrosoftWindowsNewsAndTips_ANot only has the 21st Century brought about vast technological advances, it has also enabled new ways for businesses to get their brand messages out to customers and unearthed a new-found necessity: online reputation management. With a multitude of platforms and tools out there, it has never been easier for customers to directly interact with brands and products. So to ensure they get a positive impression of your company online, here are four steps to follow.

Own the first page of search results

In his new book on online reputation management, Tyler Collins, a digital marketing expert for Fortune 500 companies mentions the importance of a company's search results that appear after pressing enter. These results make up the majority of a business or personal reputation online. For optimal results, it is advised that you occupy the first 10 spots (the entire first page of the search results), and within this number, there should also be a variety of related content such as positive reviews, media coverage as well as customer testimonials that contribute to the establishment of trust and credibility.

Paint the picture before the exhibition

Especially for entrepreneurs embarking on a new company, it is best to work on their online reputation before launching. This includes creating a brand, company name and message, all of which should help your business land the top 10 search results online. You should invest some time in thoroughly researching potential brand names to ensure your tentative company name has no negative associations.

Don’t forget the execs

Equally important to online brand management is the implementation of reputation management policies for key executives. While researching a company, potential customers don’t only take statistics and reviews into consideration but also the people that are involved with and leading the organization. This is why it’s absolutely essential that your key executives have a clean online reputation.

To achieve this, the company can create a dedicated bio for each executive that helps increase the search ranks of that particular executive’s name. The next step is to get (positive) media coverage whenever possible. Everything from blog posts to press releases and quotes in an online news story will help forge a strong and credible image for the individual, and in extension, for the company.

Ask for help when required

When times get tough, seek the expertise of specialists that help maintain and improve online images for a living. It is almost impossible to change a customer’s first impression of executives and the company, so investing in expert advice can turn out to be the most important step in creating and maintaining your virtual image.

We hope you find these four online reputation tips helpful. If you need more help creating a credible online image or are looking to utilize technology to establish a stronger online image, give us a call. Expert advice awaits.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
January 28th, 2016

2016Jan28_VoIPGeneral_AWhen it comes to saving money for small businesses, VoIP is one IT tool that is all the rage. For many organizations, it can cut phone expenses in half. So obviously the benefit of a VoIP system can be enormous. But is there a catch? With some VoIP providers, there certainly is. So when you’re ready to install this new technology for your business, here are some common VoIP pitfalls to be aware of.

  1. Poor call quality
  2. Complicated and frustrating management of the VoIP system
  3. Negative on-hold experience for customers
You’re likely aware that a drop in call quality can tarnish the reputation of your business and result in a loss of profits. So obviously, issues like the three mentioned above may sound alarming. So does that mean that you should avoid installing a VoIP system altogether? Probably not. The thing is, VoIP isn’t going anywhere. In fact, it is likely the future of telephony service for many businesses around the globe. Any technology that has the power to dramatically cut costs, such as VoIP, is here to stay. And as the service continues to evolve, it will become even more powerful and versatile.

In the meantime, what can you do to ensure your business doesn’t suffer any of these three problems? There are a couple of solutions.

Know what you want out of your VoIP phone solution

If your business handles hundreds of customer service calls a day, your telephony needs will be different than a business that is mainly using their phone system as a method for internal communication. This is why it’s important to know exactly what you want out of your VoIP phone solution. Do you want your employees using it to make sales calls? Do you want to use it to simply answer a few customer service calls a day and communicate between internal staff? Will you be holding video meetings on it? If you know what you want out of your VoIP system in advance, it sets you up to have a practical discussion of your needs with a VoIP provider. And that leads to our next point.

Find an experienced, trusted service provider

When it comes to VoIP, who you choose as your provider can make or break the success of your new phone system. It really is that big of a deal. The three problems listed above can all be avoided with an experienced VoIP provider installing and maintaining your system. They can let you know the strengths, weaknesses and limitations of the technology, and give you realistic expectations of what you’ll get from the service. This ensures you aren’t let down and that you don’t suffer a bad telephony experience that irritates customers.

A trusted VoIP provider will have experience and has likely installed hundreds of VoIP systems. They can help you define a strategy that meets your business’s specific needs, provide recommendations on system design and management, and enable your business to get the superb call experience your customers expect. Additionally, the right VoIP provider will also provide training and support to ensure you understand how to use the system most effectively, and will be a quick phone call away to help you if problems bubble up.

And if you’ve already installed a VoIP system that’s turned buggy?

Although it’s better to consult with an experienced VoIP provider before your initial installation, it’s not too late to correct course. A trusted VoIP provider can help you resolve many of the issues you’re experiencing. Don’t settle for a VoIP system that hurts your business. You can make VoIP work for your business, and save thousands of dollars in the process.

If you need advice installing a new VoIP system or fixing your current one, don’t hesitate to call us. Our experts can provide you the consultation, support and service that enables your business to enjoy the costs savings and power of VoIP. Call us today.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
January 16th, 2016

SocialMedia_Jan11_AYouTube is one of the most powerful tools for video marketing out there, especially for businesses who want to create an online reputation in order to generate more leads and revenue. It allows you to introduce your company’s unique brand and personality to the online community. And the best part? It’s free! Here we provide some useful tips to make sure that your YouTube marketing campaign is a total success.

Keep it short and simple

Most people have short attention spans and won’t watch videos that are longer than a couple of minutes unless they’re really interested. This means lengthy videos might not perform as well as you might hope, since viewers are likely to be turned off completely. There’s no fixed formula here, but the idea is to create videos that convey your intended message within five minutes at most. If you have the need for longer videos, simply split them into small segments - this is another great way to keep your visitors hooked and make them want to come back for more.

Use humor in your videos

Have you ever wondered why the funny videos on YouTube earn so many hits in such a short time? That’s because people love humor. We all like a good laugh. There are several YouTube channels out there that have had huge success by injecting humor into their videos. You don’t have to make your audience fall on their backs laughing - just flashing a little sense of humor will do the trick.

Consider quality over quantity

With the vast number of amateur and low-quality videos that come up on YouTube’s search results, you need to go the extra mile and make your video stand out from the competition. It’s worth investing in a high-quality video camera if you’re serious about YouTube marketing. Each of your videos should contain helpful and engaging content. And before posting it live, make sure to ask for a second or third pair of eyes to go through it again. This way you can take out the fluff and polish the videos so they’re appealing to viewers.

Set engaging titles

When it comes to YouTube marketing, this is perhaps the most important thing to keep in mind. Make sure you include relevant keywords in the title, so your viewers know what to expect to see in your video. The general rule of thumb is to keep it clear and concise, since long titles will be truncated in YouTube’s search results. Another thing is to refrain from using misleading titles that trick people into watching your video. Not only will your viewers hit the close button right away, this cheap trick will also have a negative impact on your video’s ranking.

Promote your videos

YouTube videos have a high chance of ranking well in Google, being the search engine giant’s subsidiary and following similar search algorithms. But this is no excuse to skimp on marketing. There are many ways to promote your videos to your specific target audience. Using relevant keywords and descriptions may help with organic traffic, but there’s also paid options like Google AdWords and Facebook Ads that will help you earn more exposure for your videos.

YouTube is a great tool to generate traffic and interact with your customers online. But do keep in mind that no matter how great your videos are, they won’t get seen if you don’t promote them well enough. If you want to learn how to maximize your YouTube marketing campaigns, get in touch with our experts today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media