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December 18th, 2014

SocialMedia_Dec15_AWhen working with social media in your business there are a number of metrics commonly used to determine whether the content you create and share is effective. One of the best metrics to employ is the number of shares each piece of content receives. More shares usually means higher visibility and therefore a greater impact. However, many businesses struggle to get their content shared. Here's four reasons why.

1. The vast majority of people are hesitant to share content

According to a study conducted by Carnegie Mellon University and Facebook over a 17 day period, approximately 15.3 billion comments and posts were written but were then deleted and not posted on Facebook alone.

While the reasons will have been varied, the numbers highlight that the vast majority of users are sensitive to what they post on Facebook, and most most likely other networks as well. What does this mean for businesses? Well, you need to ensure that the content you are posting offers value to not only your audience, but their audience as well.

Think about when you have shared content on any network. You probably didn't do so 100% for yourself, but instead shared the content or created a post so your audience would interact with it, or possibly get something out of it. Think of this as the "hmm, that's interesting, other people will like it too, so I'll post it" mentality. By sharing content others enjoy or respond to you get the benefit of increased recognition.

If you can create content that gets people to think this way, there is an increased chance that they will share it.

2. Facebook users want to be seen in a positive light

According to a study carried out by INC. 80% of respondents share content because it shows that they are being a good friend to those they care about. People use social media to foster good relationships and connect with those they care about. And if somebody regards your posts as potentially able to tarnish their image on social media, they won't share it.

Businesses looking to capitalize on this need to try to create content and campaigns that help users better relate to one another. Combine this with the above example of creating interesting-to-share content and you will be more likely to see an increase in shares.

3. Content doesn't fit our salient identities

Because social media has become an extension of society, many experts apply common social science principles to it. The most commonly applied theory is of the five identities (relational, personal, social, superficial, and collective) that determine how people behave in a certain situation.

If you are posting content that doesn't fit with an an individual's current identity then it's not going to be shared. So, how can businesses capitalize on these changing identifies? One effective way is to get to know your main target audience; how they act and react to certain social cues, and then create content to fit with this behavior.

For example, if your target group for posts is parents, then using language and content that triggers parental instincts could increase shares as parents associate better with it.

You might want to widen your focus too and try developing content that capitalizes on different identities, tracking what works best.

4. Content doesn't mesh with a user's values and goals

The same INC. study found that after being a good friend, 63% of users surveyed noted that they were more likely to share content that reflected their goals, values, and dreams.

How can a business capitalize on this? The best way is to get to know your audience. Look at their posting and sharing habits and the type of content they share on a regular basis. This may change over time, but you will see patterns evolve for different groups. If you can develop and post content that reflects these main goals and values then you are more likely to see your content being shared. Try different approaches and keep in mind who you are developing content for.

If you are looking to learn more about social media, contact us today to see how our systems can help you integrate it with your business success.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
December 11th, 2014

VoIP_Dec11_AIt's the holiday season, and regardless of the industry you work in, or where you are located, there is a good chance that during this busy time your phone systems will see an increased load. It seems that as the year comes to a close people want to communicate more, and so you need to ensure that your VoIP systems can handle the increased volume.

Establish VoIP system monitoring

Before you know whether your systems are ready for an increased call volume, you should establish monitoring tools that allow you to keep track of call volumes and how the systems hosting your VoIP solution are faring. If you notice that a spike in call volume during peak hours leads to decreased call quality, or perhaps an increased load on systems, then it may be a good idea to invest in a new solution that can help carry this extra burden.

Because this is the holiday season, and your staff and even IT providers may be away on leave, a monitoring solution can be helpful in predicting when issues may arise. You and your IT team can then help prepare for an increase in call volume and any problems that may crop up when they are away from work. This ensures that your systems won't go down when you need them most.

Check your VoIP equipment

Sometimes, problems with VoIP don't have anything to do with your service provider or even the underlying servers that host the solution, but the physical VoIP lines and phones themselves. One common issue with VoIP is that if equipment is too close to other VoIP equipment, you may see a degradation in call quality.

Therefore, you should take care to ask your employees if they have noticed lower call quality lately, especially if two VoIP devices are close to one another. If there have been issues, moving them further apart should clear this up.

Beyond this, take the time to inspect all cables and connections to ensure they are in good condition and able to deal with the increased wear and tear the holiday season can bring. If equipment is looking a little past it, now may be the time to look for new devices and solutions that can help boost your communications.

Set data priorities on your router

Most modern business routers have an important feature called QoS, or Quality of Service. This allows users to set bandwidth limits for different activities and even create priority lists. Because you will likely be getting more calls during the holiday season, it is a good idea to ensure that the extra bandwidth will be there when you need it.

Because your router is also in charge of assigning bandwidth to your VoIP solution, using the QoS feature is a good way to ensure that calls are receiving the bandwidth they need to remain clear. Take a look at the way data and bandwidth is being used in your network and set limits on non-essential activities that may be using higher amounts. For example, it may be a good idea to reduce the bandwidth assigned to streaming services and apply the extra percentage to your VoIP solution.

Work with an IT partner

These tweaks and updates can be time consuming and a bit of a chore to carry out, especially if you are not a tech expert. What we recommend is contacting us, so our VoIP experts can work with you to ensure your network is configured for the higher call volume, equipment is working, and servers are ready. We can even offer suggestions on better systems that can improve communications while reducing costs. Be prepared for the holiday season, contact us today.
Published with permission from TechAdvisory.org. Source.

Topic VoIP General
November 19th, 2014

SocialMedia_Nov17_AMany business owners looking to launch, or expand their social media presence, quickly find out that only interacting with one platform is not the best strategy. Instead, they branch out, join all the major platforms and quickly find that each is vastly different and can be a challenge to master. For those using Twitter, here are 10 best practices that can help you get the most out of it.

  1. Keep posts on the shorter side - This may seem ridiculous, after all there are only 140 characters allowed per tweet, but keeping tweets short allows users to add their own comments and ideas when they retweet. Try keeping your tweets below 100 characters.
  2. Twitter is not about promotion - Studies have proven that tweets that promote a company or product don't usually do as well as messages that are more conversational in nature. If you want to ensure maximum interaction, aim for a mixture of tweets that consists of about 80% conversational and 20% promotional.
  3. Know what time to tweet - Each market is different, so take the time to research tweeting habits. If you see that the majority of your target audience is active during after-work hours, then it would make sense to tweet when they are more likely to be online. Remember, many Twitter users are connecting via their mobile devices, so you are probably better off tweeting during lunch hours, as well as pre- and post-work.
  4. Know what days to tweet - Much like knowing what time to tweet, it is a good idea to also know which days are best to tweet in order to maximize engagement. For example, if you are trying to interact more with other businesses (B2B) then it is best to tweet on days when the companies are open and an owner or manager is more likely to be looking at business systems and social accounts. Customers, however, are usually more receptive to messages on days when they aren't working e.g., Saturday and Sunday.
  5. Use hashtags - Hashtags in Twitter allow for categorization and make tweets searchable. For example, if you use the hashtag #fresh in a tweet and then search for 'fresh' on Twitter, you should see similar posts using the same hashtag.
  6. Use hashtags sparingly - There is a common trend in social media to use hashtags for nearly every word. This makes posts difficult to read and usually leads to people not sharing or retweeting your content. Instead, try to work one to three hashtag, at most, into your tweets naturally.
  7. Realize Twitter moves fast - The average trend on Twitter lasts about one hour, to one day. So, if you see a trend developing or beginning, act quick to join the conversation. Posting after the trend has faded will usually lead to tweets being ignored.
  8. Don't act on every trend - Trends come and go so quickly on Twitter that it can be tempting to try to jump on each one, or as many as possible, in order to get your message out to as many people as possible. However, not every style and subject will be relevant to your business. By shoehorning content to fit trends you could come across as insincere and lose interest from followers.
  9. Watch who you follow - Following people is one of the quickest ways to grow your own follower base - usually because users will follow those who follow them. But, when it come to business, you want to be sure to follow users who are relevant. For example, follow your customers, strategic partners, and even competitors. Following Twitter users who aren't relevant to your business is not going to get your messages read by the right people.
  10. Keep an eye on Twitter - In order to effectively spot trends and see what your target market is saying, it is worthwhile to use a program like Tweetdeck, which allows you to see all tweets, track hashtags, topics, and more.
If you would like to learn more about using Twitter in your business, contact us today to see how our services and solutions can boost your social media presence.
Published with permission from TechAdvisory.org. Source.

Topic Social Media
November 14th, 2014

VoIP_Nov10_AFor a number of years now, there has been a trend that has seen many families and households ditching traditional landline phones strictly to use mobile devices only. Many business owners are also wondering if this is the way to go in the corporate environment too? One alternative solution many are looking at is VoIP.

Why a fully mobile system is tempting

Mobile systems and devices can be tempting for many business owners largely because they offer decreased costs and better overall calling features, not to mention business-centric apps that allow you and your employees to be more mobile.

This, combined with the fact that many employees are increasingly adopting mobile devices, means that it is certainly tempting to make the switch away from traditional landline systems. However, this might not necessarily be the best idea for your business.

Why you shouldn't switch to a full mobile system just yet

As part of a business, you and your employees likely rely heavily on your phone system and the various features it offers. Within many businesses, the phone system - VoIP or landline - is the backbone of a larger, more unified communications system.

You need these to work flawlessly and seamlessly together so that you are reachable when your clients need to contact you, with minimal downtime and dropped calls. While mobile devices and networks do offer generally large percentages of uptime and reliability, there are still issues with dropped calls and less-than-clear communications. This can pose a real issue for employees who rely on phones.

Beyond this, it can be tricky to manage mobile devices in the company, as these devices are quickly becoming prime targets for thieves and hackers. This means an increased security risk for your company, especially if you don't have systems in place to efficiently manage these devices. Ultimately, a full mobile system integrated at this time could lead to increased costs, if not set up and handled in the right way, despite the perceived lower costs initially.

Mobile still has a place however

As we said above, mobile systems can help businesses enhance the overall effectiveness of office communications especially when combined with existing phone systems like landlines or VoIP. Firstly, they offer employees who are working remotely, or away from the office, a quick and easy way to check in without having to invest in potentially costly phone systems. This is especially true because of the number of communication apps that can be installed.

Secondly, they really do enable teams to be more mobile within the office. For example, if you have employees talking with customers, they can quickly check the status of a product or service on a mobile device instead of having to find a phone and call someone.

Essentially, in a few years, mobile systems will be powerful and reliable enough to fully replace existing systems, but for now, it is best to stick with VoIP or landlines in the office with mobile devices playing more of a support role.

If you are looking to learn more about communication systems in your office, contact us today to see how our services can help.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
October 22nd, 2014

SocialMedia_Oct20_ASocial media has come to play an important part of an overall marketing strategy for many small to medium businesses. An essential component to any social media plan, regardless of the platforms you use, is the creation of content to post onto these networks. When it comes to content, many businesses tend to rely on 2-3 different types, which can get a little boring. To help, here are five types of content you should be sharing on social media.

1. Selfies

The 2013 "word of the year", according to the Oxford English Dictionary, has become so popular it's no mean feat to avoid it these days. Truth be told, the selfie is popular for a reason: It is a quick way to get people to engage with your content.

The key here is to know when to take a selfie for your social media sites. What you want are selfies that make your company look more human, for example a group lunch meeting or after-work game night that shows people having fun. When done in the right way, selfie posts can increase interaction. Just be sure to limit the number you post, as too many could lead to you being perceived as being too focused on your company and not your customers.

2. Inside looks

When we find a product or service we like, we are often curious to learn more about it. This includes learning more about the company that makes the products or services and how it operates.

If you have a growing fan base, why not create content that provides customers with an inside look at some aspect of your business. Take pictures of your office, videos about how your products are made, or perhaps write content about how certain services are created and delivered. Basically, try to come up with content that gives people an inside view of the company.

The reason this type of content works is because it often gives customers a deeper understanding about a business, and creates a closer connection to the products and services. If you can increase overall attachment, you can increase the chances that customers will interact with content, stay loyal to your brand, and even share information about your company or recommend you.

3. Quotes

Famous quotes can be a great way to get a message across in a strong way. If for example you are hosting a Thanksgiving party, or Halloween party, adding a themed quote to your post could be a great way to encourage social media users to interact with it.

Also, if you can find quotes that are relevant to your industry, you could post these whilst asking for opinions or to further a point you're trying to make.

4. Fill in the blanks

While this may sound a little simple, posts that ask your audience to fill in a blank can be a great way to drive engagement while giving your customers a chance to tell their own story. For example, if you are a bakery who produces well-known donuts, asking a question like: "The first time I had this donut was _." could be a good way to inspire customers to interact with you.

5. Videos

One of the more drastic changes many social media sites like Facebook have implemented in the past couple of years is a feature that automatically plays a video when someone pauses on it while scrolling. While not fully welcomed by all users, this move has actually led to the number of video views increasing by as much as two times.

While creating a video because everyone else is, is a bad idea, if you have content that you know can be turned into a useful video e.g., a how-to video, then this could be a great way to reach your target market in an interesting way.

If you are looking to learn more about how you can leverage social media in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
October 16th, 2014

VoIP_Oct13_AWhen looking at a new VoIP system, or even upgrading an existing one, there are a number of factors you need to take into account if you want to get the best solution possible. One of the most essential aspects you should look at is Quality of Service, or QoS. If you can't get a guaranteed QoS you could see performance and call issues. To help, here is a quick overview of QoS and questions you should ask any provider.

What is QoS?

When you hear VoIP providers or IT experts talking about Quality of Service what they are referring to is the overall performance of a VoIP system or network. This performance is usually measured by what the end-users think of as the system's performance and by looking at other statistics like bandwidth use, transmission (call) delay, error rates, etc.

Why is it important?

QoS is not just used for VoIP systems, in fact it has been something even traditional phone providers strive for. Think back to your original landline service, chances are that 99% of the time call quality was perfect, or near perfect. This is because traditional phone network providers invested in physical networks and connections that offer high QoS, all of the time. If you switch from one provider to another, there is a good chance that quality doesn't change.

With these well established physical networks, you are going to have to pay more though. Most traditional phone systems are more expensive than VoIP, because the network providers have to physically maintain their transmission network (phone lines, switches, etc.). This high-maintenance cost is also the reason why there are only a couple of phone providers in your area - it's just too costly for small companies to launch a traditional phone network.

The Internet, more specifically broadband connections, have enabled VoIP and therefore lead to a high number of VoIP providers, largely because you don't need to own the transmission network (in this case the Internet) to launch a VoIP platform. Because of this, the QoS amongst providers varies drastically.

What this means for you is that you should be taking a provider's QoS into account when looking for new VoIP systems. To help you ensure that you are getting the best possible, here are three questions you should ask each prospective provider:

1. How much of the network infrastructure your system uses do you own?

Almost every VoIP provider will rely at some point on public Internet in order to transmit their services. Essentially, the less infrastructure a company owns, the higher the risk that quality will be lower. Conversely, using more public systems means lower prices, so it really is a trade off you need to think about.

For businesses that rely on phone systems, one of the best options is to look for facilities-based providers. These companies own all, or most, of the network that carries VoIP calls and can therefore offer better services and quality.

2. How much traffic will run over public Internet?

This answer will vary amongst providers. Some of the most popular solutions amongst really small businesses and home users like Vonage will use almost 100% public Internet for their traffic. Other companies will use a mixture or public and private networks, often using public for more affordable services and private for high-end users.

For example, cable providers who offer VoIP calling will often use public Internet to carry lower-level traffic, while high-end business plans will often run on private networks. The reason to ask this question is because traffic that goes over public Internet networks will be subject to bandwidth sharing. If there is a high demand for bandwidth in the general area, call quality may drop.

3. What level of quality can you guarantee

Good providers will be able to guarantee a QoS that is comparable, or even better, than traditional networks. This is especially important for businesses who are looking to switch to a full VoIP solution. What a provider should do is run a few tests on your network and then give you a quality assurance. If it is too low, then look for another provider.

Want to know more about how VoIP can benefit your business? Get in touch with us first.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
September 24th, 2014

SocialMedia_Sep22_AFor many small to medium businesses, social media has become an integral part of their overall business strategy. Most businesses have a presence on at least one platform, but one issue many business owners and managers struggle with is how they should be using social media effectively. To help, here is an overview of the three most common ways small to medium businesses use social media.

1. To be a resource for existing and potential clients

This approach is by far the most popular used by businesses of all sizes. The main idea here is that social media is used as essentially a two-way street where you can pass information about the company, products, and industry to your followers. In turn, they interact with the content and eventually start to turn to your profile and page when they are looking for information.

One of the best ways to be successful with this approach is to provide your followers with information about the company, facts, tips about your products and industry, and links to other relevant content.

By sharing content, users will generally interact with it more and begin to see your company as a reliable source of information. This often translates into enhanced brand awareness and potentially sales.

The downside with this approach however, is that it can be time consuming to constantly develop new content. Most companies eventually reach a point where what they produce and share is pretty much the same, and overall payoffs begin to decrease. One way around this is to work with professionals to come up with dynamic and different content.

2. To provide customer service/support

These days, when someone has a problem with a company's services or products, the first port of call for complaints is often social media, largely because it's the most convenient place to vent where you can get instant reactions.

It therefore makes sense to create support or customer service presence on these channels. Some companies have even taken to launching support-centric profiles, where customers can contact them about anything, from complaints to questions, and receive a personal answer. For many companies this is ideal because it eliminates the hassle of customers having to call a support line and dealing with automated machines.

This approach can prove useful for businesses because it often makes it easier to reach out to disgruntled customers and track overall brand satisfaction. The downside is that you will need someone monitoring services 24/7, and to respond in a timely manner which may be tough to do for many smaller businesses.

3. To sell something

There are an increasing number of businesses who have launched social media profiles with the intent of selling a product or service. The actual sales may not take place through social media but the information on these profiles and platforms channels potential customers to an online store or to contact a company directly. Social media's instantaneous nature makes for a tempting platform, especially when you tie in different advertising features and include content like coupons, and discounts.

While this hard sales line can be appealing to businesses, many users are seemingly put off of companies with profiles that only focus on selling via their platforms. The whole idea of social networking is that it is 'social'; this means real interactions with real people. Profiles dedicated only to trying to sell something will, more often than not, simply be ignored.

What's the ideal use?

One of the best approaches for small to medium businesses is to actually use a combined approach. Most people know that ultimately, businesses with a presence on social media are marketing something, but focusing solely on this could turn customers off.

A successful split that many experts have touted is the 70-20-10 rule. This rule states that you should make 70% of your content and profile focused on relevant information to your audience. 20% of content should be content from other people and 10% of content should be related to selling your products or services e.g., promotional.

If you want to use social media for support as well, it is a good idea to create a separate profile dedicated just to this end. If complaints are lodged or noticed using your main account, direct them towards the support account.

As always, if you are looking for help with your social media strategy, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
August 27th, 2014

socialmedia_Aug26_AHave you ever looked at images and visuals posted by businesses and users on Instagram? While many users take photos using their mobile devices, there are many images that simply look way too good to be taken with a phone camera, especially the ones without filters. Many business owners want to know how they too can take quality images like these too.

The truth behind some of Instagram's best images

Those awesome Instagram photos we see aren't always taken using mobile phones. Instead, many users use digital cameras which offer much better image quality. You can capture some amazing shots with a higher end DSLR cameras with multiple lenses.

If you have one of these cameras and are looking to create high-quality images for Instagram, or any other social media site, you may be slightly confused as to how to get the images onto the platform - especially since many of us use this via the mobile app. To make uploading a little easier, here is a brief guide detailing how to get images from your digital camera onto Instagram.

1. Transfer and process images

Once you have taken photos with your camera, you will need to get them off of your camera's memory and onto your computer's hard drive. Most camera's have apps that allow you to do this, so be sure to follow the instructions in the app that came with it.

When your images have been transferred to your computer, you are likely going to want to process them a little bit. This is especially true if you have a DSLR or other high-end point-and-shoot which takes RAW images. These can be quite large and are not compatible with Instagram.

Most images taken with a camera are quite large in size, so you are going to need to use an image editing program like Adobe Photoshop, or free tools like Pixlr to process them. What you are looking to do is to crop your images so that they are square.

If you are used to the advanced photo editing features, then do your edits before cropping. When you crop your images you should crop or resize them so that they are 640X640 pixels. This is the size of all images taken using Instagram's camera app.

Also, be sure to save the images as JPEGs, as this is the image format used by most smartphone cameras.

2. Save processed images in their own folder

It helps to create a folder somewhere on your hard drive (we recommend in the same folder where you save all of your other folders) that is specifically for images you want to post on Instagram.

When you have processed and edited the images to your liking, save the images here. Try using an easy to use file name like the date and a letter or note so you can easily tell which images are which, so you know which to use.

3. Move the images to your device

You can move images using the cloud or by manually transferring the images to your phone. If you decide to manually transfer your files, you will need to plug your device into your computer.

For users with iPhones, you can open iTunes and click on your device followed by Photos. Then select the box beside Sync photos from. Select the file you created in the step above and then Sync to transfer the images over.

For users with Android devices, plug your phone into the computer and drag the folder you created in the step above into the Photos folder of your Android device.

For Windows Phone users, plug your device into your computer and open My Computer on your desktop. You should see your device listed in the window that opens. Open the file system for your device and drag the image files you created above into the Photos folder of your phone.

If you choose to use the cloud to transfer your files, use the operating system's cloud (e.g., iCloud, Google Drive, or OneDrive) to upload the files. Just be sure to use the same account as the one on your phone.

4. Add images to Instagram

Once the photos are either on your device, or in the cloud, you can now upload them to Instagram. This can be done by:
  1. Opening the app and tapping on the camera icon.
  2. Tapping on the button in the bottom left of the screen.
  3. Selecting where the image is located on your device. E.g., the Gallery app if you placed the photos in your phone's hard drive, or the cloud service you used.
  4. Editing them as you see fit.
Once this is complete, you should be able to post your images as you usually do with any other Instagram image on your phone. Take the time to add filters, and hashtags as well as a good description before you post.

If you would like to learn more about using Instagram to share your images then get in touch and we will show you the advantages of the bigger picture.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
August 26th, 2014

VoIP_Aug18_AVoIP, or Voice over Internet Protocol, has become one of the main forms of voice communication used in businesses of all sizes. Because the system uses an Internet connection, many companies often experience decreased costs while being able to do more with than they could with their traditional phone line. While almost every business can benefit from VoIP, there are a few important issues businesses who are considering switching over should be aware of.

1. Faxing can be tough with VoIP

Fax machines were designed on an analog system and therefore may have trouble working with a digital system like VoIP. This is especially true for businesses who are using older fax machines. We aren't saying faxing is impossible, but you likely will not be able to simply plug your fax machine into a VoIP line and start sending/receiving faxes.

What you will most likely need is to install a few extra components such as an adapter that supports T38 protocols. The T38 protocol was developed specifically to change analog fax signals into a digital that can then be sent via VoIP.

Therefore, if you use fax machines in your office, you should be sure to ask potential providers if their systems support faxing, and if your machines will be supported, or if there are any extra components needed.

2. Credit and debit terminals may not be compatible

Many business owners who look to move to VoIP systems often forget to also look at how their payment systems work. If you are using older credit or debit terminals on a landline they may actually be dial-up based, which means they will not work with VoIP. While most businesses already use newer models that support ethernet connections, and therefore VoIP, some are still using older systems. If this is the case, then you will need to contact your terminal provider for an upgrade, or new IP-terminals.

3. Older alarm systems may not work

Businesses with physical storefronts likely have alarm systems in place. The problem with this is that many older systems rely on traditional phone lines in order to signal emergency services should the alarm go off. If you are planning to upgrade to VoIP, you should make sure that the alarm system you have is compatible, or can be connected to VoIP.

If this is not the case, you may need to upgrade to a more modern alarm system. We strongly recommend checking with both the alarm provider and your VoIP provider if your alarm systems will still work.

4. VoIP requires broadband connections

We have seen cases before where businesses have invested in a VoIP system only to find out they don't have a broadband connection that is strong enough to support VoIP effectively. In order for VoIP systems to function, you need to have a broadband connection with a fairly strong amount of bandwidth. This is especially important for businesses in rural areas where broadband speeds can be limited based on distance.

It can be tough to figure out if your broadband connection will support VoIP, but you can test the connection before you agree to purchase it. Asking a potential provider for help testing your line would be a good idea. Should your connection prove to be too slow, then you will need to contact your Internet Service Provider in order to upgrade your speed.

5. VoIP needs to be managed

Like every other tech system, you will need to manage your VoIP solution. This includes adding new lines, upgrading equipment, ensuring systems are compatible, etc. For many business owners this will require extra time they don't necessarily have. One of the best solutions we can recommend is a managed VoIP solution.

We offer VoIP solutions, so if you are looking to learn more about VoIP in your business, and would like to avoid the common mistakes made by others, contact us today to learn more about how our expertise can help.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
July 30th, 2014

SocialMedia_July28_AOne of the main ideas behind LinkedIn is that the network is a virtual venue for people to share their thoughts, ideas, and observances with other like-minded users. Earlier this year the company introduced a new feature to their platform that allowed a select few users to create blog posts directly on LinkedIn. Now, the company has decided to open this up to all LinkedIn members.

About LinkedIn's new publishing platform

Like other social networks, LinkedIn allows users to publish posts on their profile which are then visible to other users. In the past, there was a limit as to how long the posts could be, which influenced how users shared the content they generated. Most would simply copy and paste a link to their content into a post on their LinkedIn profile.

In an effort to make sharing thoughts, ideas, expertise, etc. easier, LinkedIn has implemented the long-form post. This feature allows you to create longer content, such as blog articles and opinion pieces, and post this directly on LinkedIn. In other words, you can now use LinkedIn as a blog which is shared with your connections.

If you create long-form content, this could be a useful way to get posts out to an even wider audience than through your blog. This is because when you publish a post on LinkedIn, it becomes part of your overall profile, with the post being visible under the Posts section of your profile. New long-form posts will also be published and shared with all of your contacts automatically.

This means that you could technically increase the overall reach of your content, especially if the content you produce is useful to your LinkedIn connections.

Writing long-form content on LinkedIn

If you would like to start publishing long-form content using your LinkedIn profile, you should be able to do so by:
  1. Logging into your LinkedIn profile.
  2. Pressing the pencil in the box that says Share an update…
Note: This update is still rolling out to users, so you may not be able to produce long-form content just yet. If you don't see the pencil in the Share an update… box, you will need to wait for a few weeks, or until you get an email from LinkedIn saying the feature is ready for you to use.

If you do see the pencil icon, click on it to open the long-form post screen. It looks like most other Web-based publishing and writing platforms with the usual formatting buttons and text field where you input the content.

You can write your article directly on this page, but many choose to write using a program they are comfortable with and then copy and paste into the text field. If you want to add images to your post, you can simply click where you would like the image to slot into the content and select the camera icon from the menu bar above the text field. Select the image and hit Submit. You can then resize the image by clicking and dragging on it.

Saving and editing your content

Once you have finished writing we strongly recommend you hit the Save button at the bottom of the text field. This will save the content to your profile, but will not post it. This means you can edit the content before publishing. To do this, click on Preview which will open your post in another window, allowing you to see what the post will look like on your profile.

While in Preview mode, be sure to check the spelling and grammar, along with the overall formatting. If you spot anything that needs to be changed simply switch back to the editing tab on your browser and make any amendments.

When you have finished writing, formatting, and editing you can then hit the Publish button. This will then publish the content on your profile and share it with your connections.

If you have content that you think your connections and colleagues would benefit from reading, then this new LinkedIn feature could prove to be useful and should be considered as a larger part of your overall content strategy.

Looking to learn more about LinkedIn and how you can leverage it in your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media